THE RESULTS
With several positive feedbacks collected, Milly & Me was able to explore completely new waters, and:
• Attract new customers while continuing to delight their loyal community;
• Gain attention from larger vendors ready to stock their products;
• Confidently create new assets that fit seamlessly into the refreshed brand;
• Stand out from local competitors with a polished, professional look.
MAIN CHALLENGES
• Redesign the logo to make it more distinctive and recognizable;
• Improve legibility across all applications, including small tags;
• Strengthen brand recognition to attract both new customers and wholesale partners.
OUR PROCESS
We began with a deep dive into the Canadian pet market, looking at competitors, customer behavior, and what made Milly & Me truly unique. With a clear strategy in place, we moved into the design phase, following a step-by-step process that balanced creative exploration with clear goals.
From start to finish, Milly & Me's founder was involved, helping shape a brand that felt both personal and professional. These were the highlights of the process:
• Collaborative feedback rounds: Regular check-ins ensured alignment and gave space for feedback and refinement;
• Real-world mockups: We brought the brand to life in context - from tags to packaging - making sure it worked across touchpoints;
• Clarity at every stage: By keeping research, goals, and audience insights at the center, each design decision was grounded and intentional.
The Canadian company got in touch with hopes of reaching larger wholesale companies, attracting new customers, and standing out in a (very) crowded market. Our solution? A thoughtful rebrand rooted in strategy and storytelling.
Handmade goods
Branding
Visual Identity
Milly & Me is a 100% Canadian brand known for beautifully handcrafted pet products made with care, love, and attention to detail.