THE RESULTS
Although challenging, Pawershot’s project allowed us to explore different paths within a truly collaborative and open environment. With the complete rebranding, the business now benefits from:
• A distinct, memorable brand that stands out in a saturated market;
• A visual system that feels professional yet approachable;
• A refreshed confidence to communicate their unique story and services.
• A clearer market positioning that supported an increased volume of work compared to the previous year;
• New collaboration opportunities with established brands, including Burel Factory.
MAIN CHALLENGES
• Break free from overused, cliché visuals in the pet and photography market;
• Communicate a unique personality in a clear and consistent way;
• Craft a brand identity that feels both premium and welcoming;
• Gain confidence and alignment as the business stepped into the next chapter.
OUR PROCESS
Over the course of the two-month project, we conducted a thorough external and internal analysis. The external phase focused on gaining a deep understanding of the business landscape. The internal phase turned inward, exploring Pawershot’s brand personality, challenges, and long-term ambitions.
With the collected insights in hand, it was time to start designing. More than just creating something visually appealing, the goal was to strategically differentiate in the market while still conveying Pawershot’s personality. During this process, we:
• Created a unique color palette blending vibrant orange with deep indigo, combining warmth with trustworthiness;
• Designed a custom typography mix of contrasting fonts, carefully balanced to give rhythm and flow;
• Elevated the lightning bolt symbol into a central, dynamic visual element that reflects Pawershot’s energy.
When Pawershot came to us, they were ready to move beyond a logo-focused presence and develop a refined, professional brand identity system. Their goal was to position the studio as a trusted name within the European pet industry, while preserving the warmth, approachability, and personality that defined their work from the start.
Pet product photography
Branding
Graphic design
Strategy
Pawershot is a pet product photography studio based in Lisbon that approached don Gata Studio seeking a full brand transformation, spanning from strategic foundations to visual identity.