THE RESULTS
Benefiting from a highly collaborative environment, the project reached its goals, and Felinos Felizes now shines with:
• A sophisticated yet approachable brand identity that stands apart;
• A clear visual story reflecting its dedication to feline well-being;
• A professional look that builds trust and warmth with their community
MAIN CHALLENGES
• Reflect a line of expanded services and professional expertise;
• Use a cat symbol that feels unique, welcoming, and memorable;
• Avoid generic pet industry visuals and colors;
• Strike a balance between warmth and professionalism.
OUR PROCESS
We crafted a clean, elegant visual identity that highlights Felinos Felizes’ core values: care, knowledge, and dedication. This new look goes beyond a typical pet sitting brand, it tells a story of empathy and expertise that connects with cat lovers on a personal level.
Inspired by feline traits like curiosity, elegance, and wisdom, the design avoids clichés and overused colors. Instead, it uses a refined color palette, custom icons, and carefully chosen typography to create a distinctive and approachable brand that stands out in a crowded market.
• A minimal, elegant visual style: Clean lines and subtle details inspired by feline grace and curiosity;
• Custom iconography: Unique symbols that capture the brand’s personality and focus;
• A thoughtful color palette and Typography: Carefully selected to convey both intimacy and expertise.
As it expanded its services to better support feline well-being, Felinos Felizes recognized the need for a refreshed, professional brand identity. One that would clearly reflect its deeper commitment to the emotional and behavioral health of cats.
Cat sitting and behaviourism
Brand identity design
Graphic design
Design strategy
Felinos Felizes is committed to the feline well-being, offering specialized pet sitting and behavior and training consultations.