THE RESULTS
To this day, NomNom is our most viewed and saved project on Behance, which shows how remarkable its design was. Thanks to its new branding NomNom:
• Built a playful and recognizable identity that appeals to younger audiences;
• Stood out from traditional pet snack brands with a tone that’s fun, confident, and relatable;
• Laid the groundwork for long-term growth with a flexible, future-proof design system.
MAIN CHALLENGES
• Carve out a clear identity in a crowded, lookalike market;
• Build recognition and memorability among their core audience;
• Break pet industry norms and bring in a dose of fun and attitude.
OUR PROCESS
We started with research digging into audience preferences, habits, and how the brand was perceived. With millennials and Gen Z in our sights, we set out to create a fun and unapologetic identity that would resonate, entertain, and stick.
To build a brand that bites (in the best way), we focused on:
• Custom character styling: Each flavor got its own costume type and personality, helping consumers connect instantly;
• Taglines with a twist: Playful, edgy quotes captured the brand’s voice and made each product stand out;
• Vibrant visual identity: Bold colors, expressive photography, and a consistent design system kept the brand dynamic and fresh as it scales.
Targeted at millennials and Generation Z, Nom Nom is a sassy, fun, and in-your-face brand. With that in mind, the branding project's goal was to establish a memorable design, that could be easily identified and recognized by its followers and consumers.
Cat snacks
Branding
Packaging
Strategy
NomNom is a bold, family-run pet snack brand that’s anything but shy. Its goal was simple: to shake up the pet food aisle.