THE RESULTS
Thanks to the experimental approach, we helped the premium pet brand professionally explore a new traction channel. By the end of the project, we reached the following results:
• Higher than 7 ROAS by the third month.
• 2X more purchases than the same period last year;
• 3X more sales revenue compared to the previous year;
• A smoother user experience, with fewer clicks needed to reach key pages.
MAIN CHALLENGES
• Reach more customers through social media ads;
• Maximize results from the available ad budget;
• Learn more about the audience to improve user experience.
OUR PROCESS
Over three months, we took an experimental and data-driven approach to pinpoint exactly what worked best: who to talk to, where to show the ads, and how to say it. We tested key variables like demographics, placement combos, and messaging styles to find the magic formula.
We kicked things off with a clear strategy, launched the campaigns, and checked in on them daily. Every two weeks, we fine-tuned what needed adjusting — and every month, we introduced bigger changes based on what we learned. These were our guiding principles:
• A/B Testing, the smart way: We tested different audiences, placements, and creative styles to find the combos that converted best.
• Looking at the whole funnel: Beyond sales, we tracked how users interacted from time on site to cart additions and checkouts.
• UX Tweaks with a big impact: We used screen recordings and heatmaps to understand how visitors behaved and suggested website changes that made the shopping journey smoother.
Looking to expand its digital strategy, Paw It Up! was looking for a partner that could step in to craft a smart and playful social media strategy. The main goal was to boost sales, make the most of the budget, and get a good return on ad spent.
Dog Accessories
Marketing
Social media
Paid ads
Paw It Up! is a premium brand creating beautiful handmade accessories for pets.