THE RESULTS
With this project, we are proud to have helped the Portuguese Blood Bank improve its digital communication significantly. During the six months we work together, BSA saw:
• An 85% increase in profile interactions compared to previous months;
• 3X more contacts via Instagram DMs;
• A 10% audience growth, with followers more aligned to BSA's mission;
• A steady monthly traffic to its website coming from Instagram.
MAIN CHALLENGES
• Raise brand awareness by sharing more educational and insightful content;
• Increase interest from pet owners by clearly showing the benefits of donating;
• Reach new partners, like vets and clinics, through a stronger online presence.
OUR PROCESS
We started by analyzing the previous month’s performance to set a clear baseline. From there, we introduced structure by building a consistent content calendar and a fresh design system that made the message clearer and more compelling.
Each week, we collected data, tracked performance, and refined our approach. Monthly reports helped us double down on what worked and continue improving BSA’s reach, engagement, and recognition. During the entire project, these were our main strategic pillars:
• Brand reinforcement: We developed a consistent visual system with defined colors and graphics to boost recognition;
• Content strategy optimization: We fine-tuned tone, profile bio, and story highlights to better speak to the right audience;
• Creative format variety: We mixed carousels, static posts, animations, and videos to test engagement and reach.
With a dedicated team, the Portuguese Blood Bank carries out an honourable, yet relatively unknown mission. This project aimed to raise awareness among potential donors while improving the organization’s social media presence and developing a more professional brand identity.
Healthcare
Branding
Digital marketing
Social media management
The Portuguese Animal Blood Bank (BSA) plays a vital role in veterinary care. Its team wanted their Instagram page to reflect that impact.